On
the face of it, David Beckham isn’t the sort of man who needs more money. He is
wealthy by any measurable standard. The combination of a lucrative playing career
and an even more lucrative string of endorsements makes him one of the richest
players in the modern game.
All of those things
are well and good by normal measures, but they aren’t necessarily enough to
serve as the majority investor for a MLS expansion team. Beckham is on the hunt
for additional partners to get his Miami expansion team off the ground,
according to a report in the
Miami Herald.
The reasons behind
the search are fairly simple:
Beckham requires
more capital to reduce his exposure
Building a team
from scratch is not cheap. There are significant expenses in the planning
stages. Beckham already has a few partners on board -- including longtime
manager Simon Fuller and Sprint CEO Marcelo Claure -- and former Anschutz
Entertainment Group CEO Tim Leiweke running the show.
Beckham boasts the
necessary capital (the Sunday Times estimated the Beckham family fortune at
$650 million last year) to just about shoulder the load, but he isn’t planning
to tie up a large chunk of it in his MLS excursion. This is a buy-low play
designed to make use of an option in his MLS playing contract to purchase a
franchise at a reduced rate (if the clause or some sort of successor agreement
remains in operation) and then reap the benefits of the immediate equity
generated.
Beckham and his
partners plan to privately fund their stadium efforts …
Public
financing for stadium projects is a virtual non-starter in south Florida.
Beckham and his partners found that out the hard way as they lurched from site
to site in search of the perfect deal. The agreement eventually struck in
December involved the purchase of several parcels in Overtown, the promise to
buy county land at market rate and the willingness to shoulder property taxes
once the stadium is build.
It is -- all things
considered -- the most expensive way to pursue a stadium project. The current
investment group boasts plenty of resources to bring the deal to life, but the
prospect of spending at least $150 million on a new ground means it makes sense
to spread out that burden.
… and then increase
that expenditure to build the team and its infrastructure
The costs don’t
stop there. Beckham requires a new, purpose-built training ground to serve as
the foundation for his team. And then he needs to splash the cash on
high-profile players once the team takes the field to generate interest in his
team.
It isn’t
particularly expensive to build a MLS roster (the payroll costs -- even with
three Designated Players -- are likely to fall below $30 million a season,
which is a modest number compared to clubs in major European leagues), but the
accumulation of expenses piles up quickly.
There are certain
standards for a Beckham-led team to satisfy. It isn’t enough to just stitch
everything together. In order to meet the established standards of Brand
Beckham, the group needs to spend a lot of money. And that’s why Beckham hopes
to bring more of it on board before his team truly takes flight.
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